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SOURCE: AFI

A recent diplomatic spat between India and the Maldives has sent shockwaves through the tourism industry, with Sri Lanka emerging as the unexpected beneficiary. In January 2024, Sri Lanka welcomed a staggering 208,253 tourists, surpassing the Maldives’ 192,385 visitors for the first time in four years. This significant shift coincides with a decline in Indian tourists visiting the Maldives, who previously held the top spot.

The catalyst for this change appears to be the January diplomatic row, where derogatory comments against India’s Prime Minister sparked outrage amongst Indian citizens. This triggered a “Boycott Maldives” campaign, leading many to seek alternative holiday destinations.

Sri Lanka, with its stunning beaches, diverse landscapes, and cultural richness, emerged as a natural choice for many Indian travelers. This influx resulted in a 100% increase in Indian tourists compared to January 2023, propelling Sri Lanka to the forefront of the regional tourism scene.

The Maldives, heavily reliant on Indian tourism, has felt the brunt of the boycott. From holding the top spot, Indian tourists now occupy the fifth position, leading to a significant drop in overall visitor numbers. This highlights the fragile nature of tourism and its susceptibility to external factors like diplomatic tensions.

While the long-term impact of this shift remains unclear, it serves as a stark reminder of the importance of maintaining positive diplomatic relationships and fostering a welcoming environment for international visitors. Only through transparency, understanding, and cooperation can both Sri Lanka and the Maldives ensure the continued prosperity of their tourism industries.